Santoku-Rokumi
The “three virtues” (santoku 三徳) are
(1) light and soft,
(2) pure and clean, and
(3) under the rules.
“Light and soft” = value the light taste and soft mouthfeel.
“Pure and clean” = food must be clean.
“Under the rules” = follow the set procedure correctly and the seasons.
In Santoku, there are three uses of seasonal ingredients,
(1) using,
(2) seasoning,
(3) performing.
Zen Buddhism observes this Santoku,
and teaches that food is added by the “six flavors” (rokumi 六味),
(1) sweet,
(2) tart,
(3) hot,
(4) bitter,
(5) salty and
(6) bland.
Keeping in mind the concept of Japanese cuisine
from the Zen culture “Santoku-Rokumi”,
and we propose a modern “dining” style that
mixing Japanese and Western cultures through ware.
PHILOSOPHY
MISSION
Contribute to the world’s food culture by inspiring and bringing happiness
to customers through our tableware
VISION
Become an absolute presence in hotel and restaurant industries worldwide
VALUE
Continue to provide services with initiative and sincerity, and strive to innovate every day
PERSONALITY
Progressive company with kindness and aspiration
ATTRIBUTE
A brand that creates the stage of cuisine.